IT’S LIT Brands LLC: About
ITS LIT Brands LLC is the company behind your favorite event related services, we have previously been known by two doing-business-as names, IT’S LIT RI and DJAB Entertainment. Our mission is to deliver the highest quality and value to all our customers, and do so in a way that also allows us to make sure our employees are well paid for their hard work. To keep it short, you can just call us IT’S LIT! Learn more about our history, mission, services, news, and story on this page. Our Owner (Alex) and most experienced staff has over 13 years of industry experience.
Mission & Vision
Our mission at IT’S LIT is to grow through our reputation for providing customers a great experience in a repeatable way, which, in return, makes clients, vendors, and other businesses want to work with us, and follow in our footsteps.
History: ITS LIT RI
ITS LIT was the first Marquee Letter rental company in RI and by far the most innovative. ITS LIT is still the only RI marquee letter rental company to offer full color changing lights in our letters and has a reputation for providing an amazing customer experience.
ITS LIT was conceptualized in 2019, when founder, Melanie Jackson, built 4 marquee letters by hand to spell out “LOVE” for her wedding. In her own words, “ITS LIT was born out of a necessity to DIY my entire wedding in September 2019. I had my heart set on these gorgeous 4 ft tall Marquee Letters. Like most things, I love a good challenge and got right to work creating my first set of LOVE marquee letters that ended up being the hit of the night and the “it” thing that still has people talking to this day.”
She then realized she could bring the same happiness and “it” factor to others events. Just like that she created the first marquee letter rental company in Rhode Island! All our Marquee Letters have been built by hand, right here in Rhode Island by Melanie, her husband Chris, current owner Alex and his girlfriend Rhiannon AKA Rhi. ITS LIT doesn’t just cater to weddings, we are here to make every event special and unique no matter how big or small your celebration. We are Rhode Island’s marquee letter rental and event experts. Learn more about all our current services at the Services page or ask us a question/request a quote on the contact page.
MAKING DREAMS COME TRUE
Hi! My name is Alex and I am the current owner of ITS LIT. Before I get into the how and why I bought took over the company in December of 2021, I would like to first introduce myself: I have been a mobile DJ since starting all the way back in 2011, when I was 11 years old, as I grew up (literally) my business did too, and I quickly found myself doing mostly weddings.
When I saw ITS LIT for sale, I was instantly intrigued, I already had experiences with the nuances of rentals from a brand I started called EPR Team, and had experiences with weddings from my DJ Business, DJ Alex Brown Entertainment. I had also recently graduated college and decided to be a full time business owner. Because of that leap of faith, I was looking for a way to expand my business, I had done weddings & events where Melanie, the founder, provided letters and therefore had some familiarity with the concept.
In short, owning and operating a business has always been a dream and passion of mine, ITS LIT adds to both those areas and allows me to continue to be a full time business owner.
Recent Updates
After rapid expansion of both businesses from around 100 events combined in 2021, to nearly 300 events combined in 2023, Alex decided to make his DJ brand a part of IT’S LIT as his manager, so he can continue to focus on delivering great experiences for his clients. Most people already know that Alex does a lot of different services and he has grown ITS LIT into a company that offers all those services.
News
A WORD FROM THE FOUNDER
Founder and former owner: Mel here! I wanted to send The biggest heartfelt thank you to everyone who supported me as I built this business. Starting a biz at the onset of the pandemic was no small feat and it wouldn’t have been possible or successful without this wonderful community of clients, vendors, family & friends. My heart is so full looking back at all we’ve accomplished and I know this is just the beginning for ITS LIT.
With that, I want to let you know that I am stepping away to pursue a new adventure and most excitingly, ITS LIT has a new owner [Alex]. When I started to talk to potential buyers, I knew Alex saw the same spark and possibility in ITS LIT. I felt so much comfort in knowing this business would be in great hands & live on and continue to thrive with Alex at the helm. Alex has fully taken over as of December 3rd and all bookings have been successfully transitioned.
Thank you again for your support over the past 2 years & your continued support as ITS LIT enters a new chapter with Alex. I cannot wait to see ITS LIT light it up for years to come !
CATCH US ON THE NEWS!
Thank you to Rosie Woods of turnto10.com for inviting Alex and itsLIT RI onto Studio 10 to talk about our letters and our business!
See the full video here: It’s LIT on Studio 10.
See our feature with Menta Graze in What’s Up NEWP Here
FOLLOW US ON SOCIAL MEDIA!
Professional Relationships & Awards
Clients Who Trust ITS LIT
Be sure to check back soon, we update this list frequently.
- Brown University
- Bryant University
- Advanced Production and Design
- Penske Truck Rental – Northeast
- Johnson & Wales University
- Providence College
- Garden City Center
- The Creative Gene
- Black Market Realty/KW Leading Edge
Venues Who Recommend ITS LIT
Be sure to check back soon, we update this list frequently.
- Providence G
- Newport Restaurant Group (The Bohlin, Castle Hill Inn, Waterman Grille, etc.)
- OceanCliff & Regatta Place
- The Guild
- Crystal Lake Golf Club
- Hope on Main Events
- Gracie’s Restaurant – Providence
- Kirkbrae Country Club
- Renaissance Hotel – Patriot Place
- Omni Hotel – Providence
- Bally’s – Twin River Lincoln
- Five Bridge Inn
Vendors We Trust (and you should too)
Whether it’s for your wedding day, a baby shower, or a sweet 16, the vendors below are some of our favorites to work with, and meet our rigorous standards for quality, consistency, communication, and client satisfaction. We frequently update this list, and encourage customers to inform us of negative experiences. We absolutely will NEVER recommend a vendor that we would not hire for our own event. Also, please tell these vendors that you heard about them from ITS LIT, you might even get a discount because of it.
Balloon Artists
- Up and Away Balloon Designs LLC upandawayballoons.ri@gmail.com – Contact Name: Katie
- Upscale Balloon Designs – Contact Name: Valerie
- PVD Balloons
- The Creative Gene – Contact Name: Alex
DECOR & RENTALS
- Ryan Designs
- Uniquely Chic
- Unique Affairs / Unique Event Rentals
- My Son’s Inflatables (Chairs and Tables Too!)
Florals
- WR Designs & Decor – Contact Name: Whitney
Bartending/Mobile Bar/Food
- On The Fly Mixology – Contact Name: Christina
- W’s Wood Fired Mobile Pizza Oven – William
Planning & Coordination
- TMW Productions
- Cose Bella, Rachel
DJ & Entertainment
- Did you know we offer DJ’s? Contact us
- DJ Alex Brown Entertainment
- South Coast Entertainment
- The Dance Floor DJ’s
- LRE Luke Renchen Entertainment
See the services we offer here: Services
Need a vendor that’s not listed here? Please feel free to ask us, we work with so many amazing vendors, that it’s hard to list them all.
Frequently Asked Questions
IT’S LIT RI and IT’S LIT AV are brand name’s of IT’S LIT BRANDS LLC
A note from our team: Due to recent customer confusion, we would like to address that ITS LIT RI is not related to, affiliated with, or in any way the same company as Alpha Lit Rhode Island. To make things clearer, ITS LIT RI is NOT affiliated with Alpha Lit Rhode Island.